Tips and Tricks to Sell Big this Holi



The Holi is around us, which means ‘it is time for colors, music, smiles and an all-out shopping frenzy. Everyone celebrating togetherness is the beauty of this season of colors .With Holi 2015 knocking at doors, its again time for fun, masti and hungama. To make holi more special,people pull out their shopping socks and are in mood for some Holi Special shopping.Here are few insights on shopping trends during Holi season which will keep you prepared for meet needs of Holi-Shopaholics :

Shopping Trends 

  • Holi is observed across the whole India but maximum purchase from tier-2 and tier-3 cities.
  • Sales to shoot up 2 weeks prior to Holi.
  • Prepaid is a preferred payment option than COD. Customers chose sending gifts and sweets to family and friends within and outside cities as Holi wishes. 

Category Trends

  • Mobile is the favorite gifting
  • Light Jewelry , Skin and hair care category to sell more during  Holi.
  • There is significant increase in uptake of Holi specific products like Herbal gulal, sweets, party supplies, music CDs and more.

Merchandising Tips

  • Try to maintain stocks to meet up the demands of customers
  • Offer great discounts and deals to boost business.
  • Customers are more likely to buy from stores that offers free shipping and returns.Lower your shipping cost this Holi season to entice customers

Follow these tips and stay tuned to celebrate best Holi with ShopClues !!

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