Here are some of the basic measures that you can follow in order to avoid product returns.
Give Clear Product Description
Describe your product clearly – be it its size, fit, material, etc. Also, make sure you not only provide features but benefits of the product.
Better Product Photos
Do not mislead your customers with images that don’t belong to the original product. Make sure that your photos aren’t overly edited or inaccurately represent your product.
Check Orders Before Delivery
By checking your orders for damages and accuracy before delivery, you’ll decrease any returns due to internal mistakes.
Pack It Well
Reevaluate your packaging to see if there is anything you can do to make the order received more attractive.