The end of the year is a great time to reflect on your online business and identify what worked and what did not. It should be a benchmark time for you to congratulate the positives and modify things which did not work, so that you can welcome the New Year with the confidence that you can achieve your goals.
Keeping this spirit in mind, we have listed down 5 things your online must have as you start the New Year. These 5 are standard elements which every eCommerce store and store owner should use regardless of their marketing & operational strategies, and will help you get the New Year off to a great start.
1) More Attractive Images:
As the popular saying goes, the first impression is the last impression. Ensure that your images can attract users from the minute they see your store. It will help create a strong impression and enable you to quickly tempt the user into making a purchase.
2) Better Written Descriptions:
Descriptions form an extremely important part of an eCommerce store. Your product descriptions should have short, precise sentences. They should immediately give all the features and benefits of your products to the users. The “about us” should reflect your personality and help the users understand your brand. Ensure these two things to increase your chances of getting more orders in 2018.
3) Increased Presence Of Related Items
One of the smartest tricks in eCommerce is for a store to not only have multiple items, but also those which are related to each other. By doing this you give users with more options and also through related categories you can tempt them to make multiple purchases instead of one. For eg: if you are selling shirts, try to include ties in your store as it will increase the chances of someone buying both, and thereby increasing your orders.
4) Taking Feedback In A Positive Way
As they say, “Customer is King”. Your customer is the most important aspect of your online store. So when anyone gives a review, do listen to them and see if there are any changes you can make. There are two distinct advantages to this. Firstly, it will make you aware of what you need to improve your store and online business. Secondly, people always appreciate those who take their feedback. Making them happy will automatically improve the performance of your store.
5) Constant Researching To Improve
From 2018, ensure that you are more aware of market trends. Constantly see what other sellers are doing for tips and trends that you can use. Use the internet to be more aware about how eCommerce works and also to learn something new. This will improve the growth of your store, as well as help in your growth as an entrepreneur.
Knowing how much eCommerce has grown, 2018 is expected to show more growth. This means that there are more opportunities for you to grow as well. Use these simple tips to ensure your store is updated, informative and attractive. Here’s wishing you a wonderful year ahead with a lot of success!